Privacy policy

This Privacy Notice applies only to the information we collect on this Site (at and not to any information that we collect through other methods or services, including websites owned or operated by our affiliates, vendors or partners. At The White Room, LLC (“The White Room” or “we” or “our”), the privacy of our customers is important to us. We collect and use personal information about our customers ("you" or "your") at (the “Site”) to create and maintain a relationship that allows us to provide quality services and products. We reserve the right to modify this policy from time to time and will mark new versions with a corresponding effective date. We recommend customers visit the Site to review any changes in our practices. By using this Site, you agree to the terms of this Privacy Policy.

We may collect personal information from customers through the Site. This information is voluntarily provided by the customer and may include information such as a customer’s name, address, telephone number, e-mail address, personal preferences, or other personal identifier. This information may be collected on the Site when a customer voluntarily fills out the “Contact” form, books an appointment, or otherwise participates in activities or services generated on the Site. The information we may collect includes, but may not be limited to: A customer’s identity or contact information, such as their name, address, and phone number; Details relevant to a customer’s wedding dress shopping experience, such as wedding date, wedding venue, dress budget, size measurements, and style preferences. We may also collect certain information by automated means when you visit the Site. By collecting this information, we learn how to best tailor our Site to our customers. The information we may collect includes, but may not be limited to: Computer data or files, often called “cookies,” which may be sent by a customer’s web browser and stored on an individual computer to allow our server to “recognize” the customer through the navigation of the Site; Customer’s IP address to measure our website traffic The type of internet browser you are using and operating system Referring URLs Information on actions taken on the Site How many users visited our Site Dates and times of Site visits CHILDREN This Site is not intended for children and we do not knowingly solicit personal data from or communicate with children under the age of 13. Further, this Site is not intended for incapacitated persons, and we do not knowingly solicit personal data from individuals who are incapacitated. If you become aware that your child, any child under your care, or a person otherwise not able to provide valid consent has provided us with information without a parent or guardian’s consent, please contact us as described below.

We collect basic information about our customers in order to conduct business and provide services to them. We use personal information about our customers for a variety of purposes related to our business, including but not limited to: Providing quality appointments with personalized service; Tracking information about our customers’ previous appointments, such as style preferences and items purchased; Placing an order for a dress, garment or accessory with a vendor; Tracking customers' website usage to offer a better customer experience, monitor online traffic, troubleshoot issues with the Site, and block abusive users of the site; Learning about who our customers are, how often they visit us, and their expectations pertaining to their services so we can continue to meet their needs; Sending or initiating direct marketing programs; Contacting customers when they have left a personal item in the boutique, to discuss any unanswered questions from a previous appointment, or to schedule a follow-up appointment.

We may share your information among The White Room-related entities. We also may share information provided by our visitors to this Site with service providers we have retained to perform services on our behalf, including without limitation, hosting or operating this Site, carrying out your requests, responding to your inquiries, and analyzing data. We may disclose information about you as compelled or required by law, to law enforcement authorities or other government officials, to protect or defend our legal rights, or in order to investigate, prevent or take action regarding illegal activities, suspected fraud, or violations for our Terms and conditions for using this Site or other applicable policies. We also reserve the right to transfer personal information we have about you in the event that we sell or transfer all or a portion of our business assets. The security of information is important to us, and we are committed to using reasonable measures to protect the personal information we may collect. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or the information stored on this Site is absolutely secure.

The information practices of websites linked to our Site are not covered by this Privacy Policy. Other sites accessible through our Site have their own privacy policies and data collection, use and disclosure practices. We are not responsible for the policies or practices of third parties. These other sites may send their own cookies to users, collect data, or solicit personal information. We cannot control this collection of information. You should consult each site's privacy policy or contact these sites directly if you have any questions about use of the information that they collect. ACCESS, UPDATES AND YOUR CHOICES Subject to applicable law, you may have the right to request access to and receive information about the personal data we maintain about you, update and correct inaccuracies in your personal data and have the information modified or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. To update your information, ask us to remove you from our mailing lists or submit a request, please send your request to For your protection, we may require proof of identity, including proper verification and confirmation that you are the individual entitled to request access, before providing information to you.

This Agreement shall be governed by and interpreted under the laws of the State of Minnesota. If any dispute, controversy or claim arises between the parties with respect to this policy or any future amendment to this policy, the parties will submit the matter for mediation before a mutually agreed upon mediator, or to Hennepin County Conciliation Court, whichever is the less costly approach for the parties. If the parties cannot agree on a mediator, the matter will be heard by a mediator appointed through the Minnesota Mediation Center or similar service if Minnesota Mediation Center no longer exists.